bitewell is on a mission to improve the world’s health through food.
Our big vision
We are leading the changing world order. A paradigm shift to a healthcare system that prevents sickness in the people it serves. A healthcare system that prioritizes food as our first line of defense against disease.
Ambition for the Mission.
Curiosity > Confidence.
Learn fast. Expect excellence.
Kindness-first. "No a-holes here."
Play hard. Live well.
Our reality check
Transforming a multi-billion-dollar legacy industry is hard. Two things make it easier: the right partners & the right incentives. We'll prioritize both - knowing that dollars drive behavior, and behavior drives change.
Meet the founders
Product & Biz Dev Expert
Co Founder | LIMITLESS
Co Founder | Koia
First Food Memory
Baking cookies and angel food cakes with my grandma I always ate way to much of the dough 😇
Formative Food Memory
My step grandfather was diagnosed with celiac late in life. He would always bring a gluten free bun to restaurants and casually ask the server to “nuke” the bun and serve his burger on it. Watching my grandpa pull out his grocery bag in the middle of the restaurant made for some embarrassing moments!
Chicago’s Pizza’s Sausage pizza. Yes, that's the name of the restaurant... not the city. Also looking for the best lemon garlic salmons in the country. All recommendations welcome.
CEO & Co-Founder
Sam Citro Alexander
Brand Builder, Marketer, Operator
Director, Global Strategy | CliniqueDirector, NA Marketing | Smashbox
First Food Memory
Chopping parsley on the counter of my grandmother's house when I was three!
Biggest Food Challenge
I was diagnosed with a pretty severe lactose intolerance when I was 12. Doesn’t sound like a huge deal, but in the 6 months prior to my diagnosis I lost a dangerous amount of weight because everything I ate made me sick.
Mac N’ Cheese, which is a serious problem given the aforementioned lactose intolerance. If you find a great vegan gruyere, hit me up.